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Let’s face it – Britain has reached peak royal wedding fever ahead of Prince Harry and Meghan Markle tying the knot on Saturday (19 May).
And now, Marks & Spencer has jumped on the celebratory bandwagon, changing its name to Markle & Sparkle for the weekend.
We are excited to announce a royal re-brand in honour of the wedding of HRH Prince Harry and Ms Meghan Markle. In celebration of Britain’s most anticipated wedding of the year for the next three days, we become Markle and Sparkle. ✨ pic.twitter.com/1HzfJ60BCN
— M&S (@marksandspencer) May 18, 2018
Yep, to celebrate (and cash in) on the royal wedding, several stories will be decked out with glitzy Markle & Sparkle fascia.
The Windsor branch of M&S is a focus of the re-brand, and the bride and groom are expected to pass the store following their wedding ceremony at St George’s Chapel on Saturday.
Fit for Royalty. The transformation of our Windsor store is complete just in time for the wedding of the year. See how we did it below #MarkleSparkle 🎇 pic.twitter.com/bOf6BW4JTA
— M&S (@marksandspencer) May 18, 2018
But other shops including the ones in Kensington & Chelsea, Reading, Swindon and Sutton Coldfield will also feature specially designed Markle & Sparkle windows and decor.
Markle & Sparkle photo booths will be available for customers to create a memento of the day, while screenings of the wedding will air in some stores.
Percy and Penny at our Windsor store for our big reveal ahead of the big day. #markleandsparkle pic.twitter.com/VJfz1lYyNO
— M&S (@marksandspencer) May 18, 2018
In a statement given to Wedding Ideas, M&S marketing director for food & hospitality, Sharry Cramond said: “As a quintessentially British brand we had to do something special to mark the royal wedding and what better way to welcome Meghan to the family than to ‘marry’ both our names together for the weekend,
“As a retailer we’ve celebrated 34 royal weddings over our 134-year history, but this is the boldest idea we’ve delivered yet!
“We wanted to spark a smile from Harry and Meghan on their big day and capture the excitement and celebratory mood of the nation on receiving a real-life Hollywood princess into our royal family!”
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