Wedding Business Marketing http://www.BookMoreBrides.com/tips
Do you ever feel like you have so much competition that brides can’t tell you apart from all of the other vendors?
Do you ever wonder how to make yourself stand out?
Would you like to stop competing on price alone?
Everyone’s always talking about the importance of finding your uniqueness. You may have heard people refer to your USP, or Unique Selling Proposition. This is what sets you apart from other vendors. It’s what makes what you offer special and different.
If you want to stand out, you need to find your specialty. People will pay you more because you specialize, rather than generalize. Which do you want to be? The generalist that competes on price alone, or the specialist that brides seek out because of your specialty?
Watch this video for a great example of uniqueness, including a literal illustration in Wedding Business Marketing Tip #3. You’ll also get to see some really cute cats 🙂
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https://docs.google.com/open?id=0Bwv92IOLuArjZTdoZUJLem1OLTQ
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